The New Ice Age

The New Ice Age Nutritionist
The New Ice Age

December 10th is the launch date for The British Frozen Food Federation's new campaign, The New Ice Age, to highlight the economic, health and culinary benefits of frozen food.

A new website will be launched - - That claims 'The New Ice Age is an informative and entertaining showcase for frozen foods. We want to show you just how convenient, beneficial and healthy the frozen food option can be.'

Foods for Life Nutritionist Yvonne Bishop-Weston is the nutrition expert with the task of selling consumers the health and nutrition benefits of UK grown frozen food.

With minds set on global warming we wonder how a new ice age will be greeted.