Healthy Cheese? Make it more vegan!

Having obviously finally grasped the concept of veganism and the benefits to health, Dairy manufacturers have started using plant foods in a last ditch attempt to hold on to their market share in the face of more people eating vegan than ever before.

Spotted this in the Independent On Sunday 22nd Jan.....

MiniCol cheese
The product MiniCol - a healthy alternative to cheese, in which all buttermilk has been replaced by wheatgerm oil.
What it claims Plant sterols in the oil help to reduce the absorption of cholesterol through the gut. It's guilt-free dairy overweight people can eat.
Where to get it £1.98 for 195g, from supermarkets