Healthy innovation attractive to investors

Healthy innovation attractive to investors: "09/09/2005 - Developing healthier foods is not only key to stronger sales for food makers but it also boosts a firms financial value, as investors increasingly consider it an important element of corporate sustainability.

You cannot look at it in an isolated way but it is clearly a factor,says Pierin Menzli, research analyst at the SAM group, an asset management company specialising in sustainability investments that compiles the Dow Jones Sustainability Index ( DJSI).
This year, for the first time, R&D in health and nutrition was included as one of about 20 criteria used by SAM to assess the sustainability of food companies for the index. It is among the three criteria with the highest weighting. "

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