Britons ditch sugar - UK sugar sales down by 10%

Natural Products Magazine: "British lose their sweet tooth - March 2, 2005
A new report from Mintel has found that British consumers are losing their sweet tooth or turning to artificial sweeteners. Research has found that volume sales of sugar fell by 10% between 1999 and 2004, from around 431,000 tonnes in 1999 to 390,000 tonnes in 2004.

The rising concern about health and levels of obesity in Britain today are clearly encouraging consumers to cut back on their sugar intake,says David Bird, senior market analyst. What is more, recent diets such as Atkins and GI have also had a negative impact on sugar consumption, as sugar is a real no-go for anyone following these diets, he adds. "